Hello, I’m Antoaneta, I help brands shape a voice that cuts through with clarity and style.

From Silicon Valley to Paris, my work spans industries and cultures, but what connects it all is the belief that saying more doesn’t make us interesting, saying something that sparks connection does.

I’m the original Creative Director behind Louis Vuitton’s Core Values campaign, home to the most-liked post in social media history. And while I believe technology is a powerful tool, one that sharpens ideas, scales reach, and accelerates possibility, it’s human truth that gives those ideas meaning and makes them resonate.

I began my journey at Ogilvy, BBDO, and Publicis, learning from some of the most brilliant minds in the industry. That foundation still shapes how I think, lead, and collaborate. Today, I partner directly with brand leaders, often as a trusted voice in the room, helping them stay true to their values and grow stronger, one creative idea at a time.

My work travels across all media - from classic storytelling to immersive, multi-platform journeys, always collaborating with some of the world’s most visionary directors, photographers, musicians, designers and craftsmen of beauty.

Along the way, my campaigns have been recognized with over 100 of the industry’s most prestigious awards but the real reward isn’t in the accolades - it’s in the moment a message truly lands, when it connects because it’s honest.

I love what I do. What drives me most is an insatiable curiosity, the chance to learn with every project, because there’s always something new to explore, a boundary to push, a better question to ask.